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Showing posts from December, 2017

How to Stay on Top of Your Industry Or Field of Expertise

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Being in the know is paramount to being an expert in your given area of knowledge. If you are the person people go to for information about your topic, you are wise to stay on top of what's happening in your industry or field of expertise. I'll share a few ways to do this.
1. Know Who to Ask. Someone asked me a question about copyright today. While that is not my area of expertise, I have made many connections through networking. Therefore, I was able to email a copyright expert and give my inquirer an answer within just a few hours. Being a good networker, even if you don't know the answer to your inquirer's question, you should know who to ask. Keep a list of those in your network and know who does what. 2. Research. Another way I stay on the cutting edge of the book industry is through research. But, rather than having to go out and find information (unless I specifically need something ASAP), I let the information come to me! I set Google Alerts on keywords relevant …

Contemporary Interior Design For Your Newest Workers

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The contemporary interior design is about more than just looking good. As young workers fill your office, contemporary design will help you stand apart. Would you call your workplace "modern"? How about "contemporary"? Go ahead. Take a look around. If a quick glance around your office provides the same image today that it did several years ago, chances have it that your design is missing the mark. Similarly, if the executives who house your corner offices are the ones making the design ideas, chances have it once again that something's amiss.
Today's cutting-edge offices are finding that a new and fresh approach to contemporary interior design is an important part of staying competitive in today's fast-paced business world. By taking a quick inventory of today's business climate, it's easy to see why modern and contemporary are so important. Baby Boomers are beginning to retire, which means that an entire generation of individuals is slowly being r…

5 Reasons to Use Etiquette in Your Business

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There has never been a right time to leverage the power of etiquette in your business like in this world today where moral seems to have reduced drastically and credibility has become an essential quality that is so hard to find.
As a professional and an entrepreneur, to build credibility and to make your business and your persona stands out from the clutter of your competition, you should make sure that your manners and business etiquette are up to date in any circumstance be it online or offline. While you may think people do not care, those who are genuinely interested in you are silently watching your every step and will judge you according to your ways. Below are five reasons to be up to date with good manners and proper business etiquette in your business: 1. Build quality relationships: Just like the law of attraction makes us aware of, like attracts like. In the same manner, if you have good manners and proper etiquette you tend to attract people with good manners and proper etiqu…

Printing Flyers: Important Things to Remember

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Flyers can be an exceptionally useful marketing tool. They are often used to get a message across to clients, whether posted through a letterbox or handed out on a main street in the city. These small pieces of high-quality paper present information that is valuable and useful to clients with the hope that they draw customers in and increase revenue. Flyers provide a chance to boost brand visibility and get your company name known and recognized throughout your local area. These marketing material items can be used as knock and drops, placed in boxes when shipping orders or just used to hand to customers as they leave your store.
The aim of the material is to provide you with a chance to get your message across. You may be promoting an upcoming sale, a new product you are about to launch or basic information on the top products you have available. Handing out these pieces of quality paper give you a chance to reach your audience and make them aware of what you have available. There are f…

Benefits of Booklet Brochure Printing

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Booklet brochure printing provides a number of benefits to help you boost your business and make a statement to your clients. When looking at all the promotional printing opportunities available through print shops, this type of printing can provide you with numerous advantages to take full advantage of. One of the biggest benefits that booklet brochure printing offers is the number of pages you can take advantage of. Unlike a basic brochure, you can choose between eight and forty-eight pages in various sizes to meet your goals and objectives. It makes this print solution ideal if you want to provide your customers with a brochure brimming with new or on sale products, enabling them to go through the booklet to find what they are looking for and take advantage of the offers you are promoting.
Another advantage of this print solution is that it enables you to create something completely unique to hand to your customers. You can choose one or two pages to promote your company and the prod…

Why Every Start-Up Needs a Grant Writer

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A classic explanation provided for failed start-up initiatives is the lack of adequate funding and capital financing. This points to a greater need for evaluating how viable solutions with proven value to society fail to attract investors to buy into the idea. Some common issues acknowledged for this disinterest among investors are the lack of a convincing proposal that highlights the value proposition of the solution, and an ineffectively drafted grant/funding application. Grant writers can help start-ups to prepare funding proposals and business plans effectively because of the following reasons:-
Drafting business plans and funding proposals are time-consuming: A proposal writer provides a start-up with undivided attention in the formulation of a document that captures the organization's values, value proposition, and expectations.A grant writer consults for the start-up on the different available funding structures suitable for their type of initiative: This requires intensive res…

10 Reasons Your Nonprofit Should Continue to Send Out Letters in the Mail

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A couple of days ago a member of my team was talking about several fundraising ideas one of our partners was putting together, and one of their efforts included placing letters in the mail. Candidly, I was a bit surprised because so many nonprofits have stopped mailing letters and instead have almost exclusively transitioned all of their marketing and fundraising appeals to digital. It might sound counter-intuitive at the age of the $0.49 postage rate for a first class letter in comparison to reaching thousands of donors paying as little as $5 for a post. But, printed letters and postcards mailings should remain part of your marketing mix, at least to some of your donors.
House file: Presumably you have a house file of donors and prospects with whom you have a regular relationship. Today's world is dense with content, especially in the digital world. Our social enterprise emails regularly to our house file, and we have a response rate that can sometimes exceed 10 percent.Multi-channe…

Stay Ahead of Your Nonprofit Competitors With Expiring Content

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Do you find that your organization is trying to figure out how to stay ahead of other groups that share a similar mission to yours? Have you realized that your nonprofit has a lot of support from Millennials and Gen Z? Do you want to do something different for a unique fundraising, marketing or mission awareness campaign?
The answer for you may be to add expiring content to your marketing strategy. Fear of Missing Out Expiring content is quickly becoming a staple in social media marketing efforts in business because it is driven by the "fear of missing out," or FOMO for short. Marketers have known for decades that people don't want to miss out on an opportunity. The best salespeople understand that to make a sale you want to appeal to emotion and then help the consumer, or in the case of nonprofits, donors rationalize it. Your charitable organization or group can take advantage of the fear of missing out and the ability in today's world to create expiring content. What is e…

Top 5 Reasons Businesses Should Use Banner Stands

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If you are a business looking for an advertising medium that is flexible, easy to use and easy travelled with, consider banner stands as options. Below are five reasons why business should use, and do use, these types of equipment for their advertising, promotional and display needs. They Are Easy to Use One of the biggest draws of these types of equipment is their ease of use. No matter which one is selected, they offer a huge benefit of being easy to use. There are no technical aspects of a banner stand that needs to be learned in order to use them. Every one of them comes with step by step instructions on how to put up properly
Quick Setup and Take Down The X banner stand is the most involved of all the banner stand choices and takes a maximum of ten minutes to set up. Once it has been set up a few times by the owner, the time for getting it to setup is lessened. The L banner stands consists of a base and a back pole. The banner itself is independent of the display and acts as an additi…

Get Quick Payback With Cheap EDDM Marketing

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Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.
There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to…

Is Direct Mail Still Effective?

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I'm often asked, "Which is better, email marketing or direct mail marketing?" While email is a very effective medium for communicating and selling customers - from the perspective of prospecting (finding NEW customers) - I feel direct mail is much more effective, and here are 7 reasons why:
HIGHER RESPONSE. When searching for "new" customers, study after study proves regular mail will generate more new customers than email. A recent study by the DMA (Direct Marketing Association) shows direct mail is 10 to 30 times more effective than email. HIGHER DELIVERY RATE. A good mailing list is typically 95% deliverable. On the other hand, the great majority of email lists being advertised have a delivery rate of below 50%. Also, due to the constant onslaught by spammers, the ISPs (Gmail, Yahoo, AOL, etc) are beginning to block unsolicited emails... and for this reason, some are predicting the demise of email "prospecting." Fantastic offer, fantastic creative, f…